Positioning & campaign strategy
Clarify the festival proposition, audience priorities, commercial goal and role of each campaign stage.
Start a ProjectSell The Show / Festival Marketing
BUILD THE CROWD BEFORE THE GATES OPEN.
Festival marketing that connects audience strategy, PR, digital discovery, grassroots activity, ticket sales and long-term audience growth.
Market my festival
LOCAL. LOUD. EFFECTIVE.More than a media plan
THE CAMPAIGN SHOULD CHANGE WHEN THE SALES PICTURE CHANGES.
A first line-up announcement, on-sale, mid-campaign plateau and final two-week push are different problems. They should not all get the same media plan.
Rolodex Rebels can connect audience strategy, PR, content, search, paid and organic digital, email, grassroots, guests and ticket activity around the sales position and the moment. The right mix depends on the festival, audience, timetable and available evidence.
The outcome:
A festival campaign that moves with the ticket picture and leaves an audience you can stay in touch with after the gates close.
Who it is for:
Independent festivals, promoters and live teams that need campaign strategy, specialist delivery or extra growth support.
How the work moves
FROM POSITIONING TO THE NEXT EVENT.
Each stage has a different job — and each should make the next one stronger.
- 01Position
- 02Announce
- 03On sale
- 04Build
- 05Accelerate
- 06Final push
- 07Experience
- 08Retain
- 09Grow
Announcement & on-sale
Give line-up, launch and ticket moments the right story, destinations, content and media support.
PR, content & discovery
Connect publicity, organic content, search and audience communication around what people need to know and do.
Paid digital & ticket pages
Use paid activity and landing pages to support a defined ticket action, with the response guiding the next move.
Grassroots promotion
Put the festival into relevant physical places through flyer and poster distribution and local activity where it adds value.
Guests & industry
Connect invitations, RSVP, reminders and follow-up to the wider campaign and live experience.
Audience growth
Give people a reason to stay in touch before and after the festival.
See what's working
Use available audience, channel, creative, landing-page and ticket signals to decide what the campaign needs next.
Partnership thinking
Consider relevant brand, sponsorship or cultural collaboration opportunities where they fit the festival and audience.
Ticket intelligence
SELL MORE TICKETS IS AN OUTCOME. NOT A CHANNEL STRATEGY.
Where the data is available, ticket sales behind plan does not automatically mean ‘spend more’. The audience may be wrong, the creative may have gone flat, the story may need another moment, or the ticket path may be creating friction. The answer could be new creative, a different audience, PR, local promotion, retargeting, clearer communication, a ticket-page improvement or a timing change.
Talk through the campaign- 01Sales pace and time to event
- 02Audience and geography
- 03Channel and creative response
- 04Ticket and landing-page response
- 05Returning audiences
Connected thinking
DON'T START FROM ZERO NEXT YEAR.
A festival can turn discovery into attendance, a mailing list and a stronger starting point for the next event. Sign-up must always be clear, consensual and genuinely useful to the audience.
That can connect to the festival website, ticket paths, campaign pages, line-up and programme content, visitor information, landing pages and post-event communication. Rolodex Rebels' wider digital capability supports festivals, events, venues and promoters — not only artist websites.
Ready to make some noise?