Release story
Decide what this release, artist or live moment is actually about, and keep that story consistent.
Start a ProjectServices / Get Heard
RELEASE MARKETING & COMMUNICATIONS.
Shape the story, the content and the fan communications around a release or live moment. When the campaign needs press, Music PR is a separate service.
LOCAL. LOUD. EFFECTIVE.What it means
ONE RELEASE. ONE VOICE.
A release can have a strong record and still reach people as a pile of disconnected posts. This work decides what the campaign is saying, which moments are public, and how fans hear about them. Press is one possible part of that, not the name of the whole job.
Dedicated press work sits on the Music PR page. This page is the wider release marketing and communications around that press — or without it, when a press campaign is not the right tool.
The outcome:
A release or live moment with a clear story, consistent public communications, and a sensible place for press if press is actually required.
Ways to work with us:
Rebel Launch · Rebel Artist Growth
How the work moves
HOLD THE PUBLIC MOMENTS TOGETHER.
Announcement, release day and the week after should sound like the same campaign, whether or not a journalist is involved.
- 01Story
- 02Plan the moments
- 03Content
- 04Fan updates
- 05Press where it fits
- 06Learn
Announcements & content
Plan the public moments so announcement, release day and follow-up sound like one campaign.
Fan communications
Tell people who already care what is happening, rather than hoping press alone will carry the news.
Creator activity
Bring in relevant creators where they help the audience understand the release, not as a separate stunt.
Specialist service
GO DEEPER ON THIS BRIEF.
Ready to make some noise?