Start a ProjectGuides
PRACTICAL GUIDANCE
ON MUSIC PR.
Specific answers for people deciding whether a press campaign belongs in the plan. Written from the way music campaigns actually run.
Talk through Music PR
LOCAL. LOUD. EFFECTIVE.For independent artists
Who PR is useful for, when to wait, and what has to be ready before anyone is pitched.
Read the guide 02What a campaign costs
What changes the fee, what a professional campaign should include, and how to read a quote.
Read the guide 03PR and promotion
What press, advertising, social, playlists and grassroots promotion each do — and when they belong together.
Read the guideThese notes sit beside the Music PR service. The guides are for the decision. The service page is for commissioning the work.
FLYERS AND POSTERS.
For campaigns that need to reach people in a place as well as online. These sit beside flyer and leaflet distribution and poster distribution.
What distribution costs
What changes the price of a flyer campaign, what a useful quote shows, and the warning signs in one that does not.
Read the guide 02Flyers or posters
What a handed flyer does that a poster cannot, what a poster does that a flyer cannot, and when to use both.
Read the guide 03Planning a campaign
Who, where, when, format, message, quantity, action and learn — in that order, and why quantity is not first.
Read the guideReady to make some noise?